The following research underscores the importance of Enterprise Engagement:
- Average three-year revenue growth for companies that effectively manage employee engagement was more than twice that of industry peers. (CLC-Genesee/ Corporate Executive Board, 2009)
- When managers are disengaged, their employees are over three times as likely to be disengaged and 33% more likely to be frustrated with the company. (Sirota, 'The Enthusiastic Employee,' 2009)
- High-engagement firms experienced an earnings-per-share (EPS) growth rate of 28%, compared with an 11.2% decline for low-engagement firms. (Towers Perrin survey, July 2008)
- 85% of engaged employees indicating that they plan to stay with their employer for at least the next 10 months. (BlessingWhite State of Engagement 2008 report, April/May 2008)
- Best Buy Stores where employee engagement increases by a 0.1 (on a five-point scale) experience a $100,000 increase in annual sales. (CFO magazine, 'Measuring Up,' 6/26/07)
Registration is now open - click here to register
Thursday, June 3
Thursday Exhibit Hours: 10 am to 3:30 pm
Thursday Morning
9 am-9:50 am Plenary Session:
Enterprise Engagement: Tracking ROI
An overview of research from multiple sources outlining the financial benefits of Enterprise Engagement as it relates to marketing and communications to consumers, channel partners, salespeople and other employees. This session includes a report on the findings of an EEA case study analyzing the ROI of the engagement strategy of a leading health insurance company. Handouts will include a detailed fact sheet on the economics of Enterprise Engagement for use in the planning sessions later in the two-day event.
Presenters: Allan Schweyer, EEA Chair, and Don Peppers, Principal, Peppers & Rogers Group, and Todd Hanson, Principal of the ROI of Engagement Institute
Thursday Morning Breakouts
Each of the sessions below will be repeated so that you can attend at least two of the four sessions.
10 am-10:50 am and 11 am-11:50 am
Education Sessions: How Engagement is Changing the Face of:
- Consumer Marketing: Don Peppers, Principal of Peppers & Rodgers Group
- Channel Marketing: Rodger Stotz, Principal of Delta Qi Consulting
- Sales Management (Ed Eichhorn, Professor of Sales Management, Russ Berrie Institute, William Patterson University)
- Employee Management: Allan Schweyer, EEA Chair, and Partner, Center for Human Capital Innovation
- Vendor Management (Nicole Harris, Director of Merchandise & Sourcing
Maritz)
Experts in each area will address key issues related to engagement of these key audiences as background for the afternoon interactive sessions.
Thursday Luncheon
11:50 am-1 pm: Networking buffet luncheon with attendees and sponsors in the Doral Arrowwood’s Atrium restaurant, adjacent to meetings and exhibits.
Thursday Afternoon Breakouts
1 pm-2:45 pm and 3 pm-4:45 pm
Tactical Breakouts for Corporations and Marketing Company Management
These interactive roundtables will expand on the morning sessions and take a more in-depth look at four critical areas:
- Consumer Marketing (Don Peppers, Principal, Peppers & Rodgers Group)
- Channel Marketing (Rodger Stotz, Principal, Delta Qi Consulting)
- Sales Management (Ed Eichhorn, Professor of Sales Management, Russ Berrie Institute, William Patterson University)
- Employee Management (Allan Schweyer, EEA Chair and Partner, Center for Human Capital Innovation)
- Vendor Management (Nicole Harris, Director of Merchandise & Sourcing
Maritz)
Each of the sessions will be repeated so that you can attend at least two of the four sessions. Participants will leave with a checklist of key concepts they can take back to their respective organizations related to using engagement principles to improve the performance of key business audiences.
3 pm-4:45 pm
Tactical Breakout for Rewards & Recognition Buyers and Planners
Buyers and planners will interact with leading brands at facilitated roundtable discussions identifying the best practices related to the use of rewards and recognition, as well as discuss ways to maximize the reward experience.
Thursday Post-Session Activities
5 pm-7:30 pm
At Leisure: golf, tennis, poolside relaxation, etc.
7:30 pm
Evening Reception and Dinner
Friday, June 4
Friday Exhibit Hours: 10 am-4 pm
Friday Morning
9 am-9:50 am Plenary Session
Critical Issues
A panel discussion with leading practitioners in key areas of Enterprise Engagement such as leadership, training, communications, rewards & recognition and technology will cover some of the critical issues and questions involved with implementing Enterprise Engagement at the tactical level.
Friday Morning Breakouts
Each of the sessions below will be repeated so that you can attend at least two of the four sessions.
10 am-10:50 am and 11 am-11:50 am
Education Sessions: How Engagement is Changing the Use of:
- Leadership Training
- Communication (electronic; face-toface; print; promotional products)
- Engagement Surveys and Polls
- Consumer Loyalty Programs
- Measurement
- Incentive Programs
- Recognition
Experts in each area will discuss how the engagement movement is affecting these key corporate functions. Each session will be offered twice, so that attendees can participate in two sessions of their choice.
Friday Luncheon
11:50 am-1 pm: Networking buffet luncheon with attendees and sponsors in the Doral Arrowwood’s Atrium restaurant, adjacent to meetings and exhibits.
Friday Afternoon Breakouts
1 pm-2:45 pm and 3 pm-4:45 pm
Tactical Breakouts: How Engagement is Changing the Face of Engagement Tactics
A slate of interactive roundtables will expand on the morning sessions and take a more in-depth look at these critical areas:
- Leadership Training
- Communications (electronic; face-to-face; print; promotional products)
- Engagement Surveys and Polls
- Consumer Loyalty Programs
- Measurement
- Incentive Programs
- Recognition
These sessions are designed to look at the broader issues related to the use of specific tactics in the new world of engagement. Each of the sessions will be repeated so that you can attend at least two of your choice. Participants will leave with a checklist of key concepts they can take back to their respective organizations related to engagement and the use of engagement tactics.
Friday Post-Session Activities
5 pm-7:30 pm
At Leisure: golf, tennis, poolside relaxation, etc.
7:30 pm
Evening Reception and Dinner
Saturday, June 5
Optional Extension
8 am-9 am
Buffet Breakfast
9 am-12:30 pm
Golf Tournament and Tennis with box lunches
The Emerging Field of Enterprise Engagement
Learn more about the link between Enterprise Engagement and your organization's success.
Enterprise Engagement Alliance Will Weave Social Networking into Conference and Content Development
The Enterprise Engagement Alliance (EEA), a coalition of leading organizations dedicated to promoting and expanding the philosophy of engagement in business, will make social networking a key component of its promotion strategy for the first annual EEA Networking Expo, as well as using it to help create program content and a subsequent book on Enterprise Engagement.
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The Doral Arrowwood was specifically chosen for its combination of excellent conference and intimate exhibit facilities, as well as for its impeccable service, its cuisine, comfortable accommodations and superior amenities, which include: a challenging 9-hole golf course, tennis, and indoor-outdoor pool for after-session relaxation. It is nestled amid 114 wooded acres in Rye Brook village in Westchester County, less than 45 minutes from New York City, 10 minutes from convenient Westchester County, and across from Pepsico's headquarters. Click here for a locator map.