People Powering Brands  |  Brands Powering People

What’s New and Hot In the World of Brands

Brands Powering People

Held in conjunction with the New York Incentive, Recognition, and Rewards Show and the Brands and People Performance Conference.

• Objectives
• Format
• Overview of Sessions
• Sponsors

Special sessions on:

• What’s hot in brands
• The demographic appeal of leading brands
• What’s up and coming

Objectives

• Educate corporations and their marketing agencies and consultants about the hottest brands used in the world of consumer, channel partner, sales force, and employee incentives, rewards, and recognition.
  
  
• Provide invaluable demographic information to help organizations identify the best products for their external or internal promotions.
  
  
• Provide an opportunity for both end-users and resellers to better understand how to use brands as a new form of media to break through the clutter, communicate, and engage target audiences.
  
  
• Provide an opportunity for leading brands to present what’s new and hot and information on the demographic appeal of their brands, products or services.

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Format

The two-day presentations featured 10 sessions covering what’s hot in the latest consumer products and services; new information on the demographic appeal of key brands, products, and services, and presentations by companies that help organization’s profit from the new brand media in their marketing. Moderators included representatives from the trade press and leading incentive companies. Presenters  included sales and marketing representatives from some of the nation’s leading brands covering such categories as:

• Consumer electronics
• Clocks and watches
• Gift cards
• Food gifts
• Housewares/Sporting goods
• Promotional products
•  Incentive and performance improvement companies

The proceedings will be available soon.

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Overview of Sessions

Wednesday, May 7

Brands Session 1: 9:30-10:20 am

The New Brand Medium: The New Face of Rewards and Recognition 

Speaker: Bruce Bolger, President, Selling Communications; Bruce Hollander, Executive VP, Don Jagoda Associates; Rodger Stotz, VP & Senior Consultant, Maritz Inc.

Major changes in the way America does business has created an entirely new face to the concept of engagement, rewards, and recognition. As businesses move from mass-marketing to target marketing, and seek to differentiate themselves through a better customer experience, there is an entirely new focus on building individual relationships with customers, channel partners, salespeople, and employees. This has created a new demand for rewards and recognition, not only to reward people but to communicate. This session will look at how traditional incentives have become a new type of target marketing and engagement tool from two expert speakers. Bruce Hollander, executive vice president of Don Jagoda Associates, will discuss how consumer marketers for years have carefully selected rewards based on key business objectives, audience demographics, and the issues involved with using brands as a media in marketing programs. Rodger Stotz, vice president, senior consultant at Maritz Inc., will discuss how brands and promotional products can have greater impact by moving away from the traditional “carrot” concept toward a greater emphasis on communication and engagement.  

Brands Session 2: 11:30-12:20 am

Consumer Electronics - A Brand Dialog Panel

Moderated  by: Mike Murrell, Publisher, SalesForceXP Magazine

Panelists: Terry Markwart, Director & Assistant General Manager, Special Markets, Canon USA; Saro Hartounion, CEO, Harco Industries; Ed Rivera, Senior Director of National Sales, Rymax Marketing Services; Josh Greene, Director Online Marketing, Discovery Channel Store

 

Brands Session 3: 1:30-2:20 pm

Promotional Products: Building Brands with 3D Media

Speakers: Paul Kiewiet, Immediate Past Chairman of the Board, Promotional Products Association International, and Mark Harris, Strategic Procurement Manager, Marketing Execution, Coca-Cola USA

Marketing and brand managers — and all advertising professionals — are invited to learn how promotional products can help brands more effectively connect with audiences and how to strengthen marketing programs by integrating promotional products. Presenters will share case histories and examples from Coca-Cola to illustrate how to engage your target audience and build brands through multiple sensory touch points.

 

Brands Session 4: 2:30-3:20 pm

Rewards/Gift Cards - A Brand Dialog Panel

Moderated  by: Richard Kern, Editorial Director, Motivation Strategies magazine

Panelists: Andrew Dodge, Senior Manager of National Accounts, L.L. Bean; Robert Hatfield, Corporate Sales Manager, The Home Depot; Jim Menadier, General Manager & COO, American Express Incentive Services


Brands Session 5: 3:30-4:20 pm

Food Gifts- A Brand Dialog Panel*

Moderated  by: Mike Murrell, Publisher, SalesForceXP Magazine

Panelists: Joe Meyers, National Account Manager, Omaha Steaks; John Paterson, Founder & CEO, Amazing Clubs

*Following this seminar, a special Tasting Session will be held featuring products from the participating companies

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Thursday, May 8

Brands Session 6: 10:30-11:20 am

Clocks and Watches - A Brand Dialog Panel

Moderated  by: Paul Hennessy, Publisher, PIP Magazine

Panelists: Adrienne Forrest, Asst. VP Special Markets, Bulova Corp.; Joe Zanone, Senior VP, Movado Group

 

Brands Session 7: 11:30 am-12:20 pm 

Incentive/Performance Improvement Firms - Your Program Partners

Moderated  by: Leo Jakobson, Senior Editor, Incentive Magazine

Panelists: Richard Blabolil, President, Marketing Innovators; Jim Dittman, President, Dittman Incentive Marketing; Mark Hanes, Regional Sales Manager, Rymax Marketing Services; Doug Press, President & CEO, The Incentive Group

Before you choose the right rewards to motivate your staff, you need a well-designed program that will push people to new heights. This session will cover the essential elements, from program launch to a strategic communication plan to a back-end system that can adjust the program on the fly and accurately measure ROI.

Brands Session 8: 12:30-1:20 pm

Incentive Travel - A Brand Dialog Panel

Moderated  by: Leo Jakobson, Senior Editor, Incentive Magazine

Panelists: Bob Guerriero, Founder & President, The Journeymasters; Steve Maselko, Vice President, Marriott Individual Incentives; Michael Upp, Senior VP Business Development, Mitch Stuart, Inc.


Brands Session 9: 1:30-2:20 pm

Rewards & Recognition – A Brand Dialog Panel

Moderated by: Paul Hennessy, Publisher, PIP magazine.

Panelists: Jay Donlin, VP Marketing, Awardcraft; David Morrison, President, Bruce Fox, Inc.; Scott Siegel, President, R.S. Owens & Company.

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Sponsors 

 
 

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