“Brands Powering People, People Powering Brands” is the theme of the second annual New York Incentive, Rewards & Recognition Show and Brand Engagement Conference, to be held May 7-8 at the Hilton Hotel and Towers in New York City.

•  The conference program focuses on the role of people and brand performance, reflecting the growing need for U.S. businesses to engage customers, channel partners, salespeople and employees to achieve key performance objectives.

• Exhibitors at the show will emphasize the critical role played by both branded and promotional products to help break through the communications clutter to engage their targeted audiences.

• On-floor exhibits highlight what’s new, hot, and with who in consumer products and incentive services.

Don Peppers— Expert in customer relations and best-selling author—most recently of “Life's a Pitch -- Then You Buy”--and co-author of eight international business books that have collectively sold more than a million copies in 15 languages.

Mark Schumann—Branding turnaround expert and co-author of “Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business.”

The world’s leading brand experts demonstrate how to use brands to help engage customers, channel partners, salespeople and employees.

Representatives from associations and other resources providing research and other critical resources related to sales, marketing, and human resources.

“What’s Hot” Brand seminars—The market place’s most-up-date information on what really works from leading executives.