In a resounding endorsement of the NYIRR Show’s Brand Engagement concept, the Human Capital Institute, 1to1 Media and Peppers & Rogers Group have agreed to provide education and marketing support for the 2009 program. This gives next year’s event a powerful way to target a potential attendee base of over 200,000 executives in sales, marketing and human resources, along with the benefits of being affiliated with some of the biggest names in these segments.

The term Brand Engagement specifically relates to the process of improving organizational results by linking external marketing – i.e., promises made to customers – to internal marketing, communications, learning and rewards in order to ensure the highest level of customer satisfaction and referrals. The process of Brand Engagement requires the use of rewards and recognition at every step of the way for consumers/customers, channel partners/distributors, salespeople and all employees.

The Human Capital Institute is a fast-growing, not-for-profit organization targeting high-level HR and general management, with over 115,000 members. It offers websites, events, newsletters and webinars that will help educate its members about Brand Engagement and invite them to the show. 1to1 Media publishes 1to1 Magazine and electronic media properties, with over 60,000 readers in sales and marketing looking for new 1-to-1 marketing strategies. It will create a new editorial focus on Brand Engagement in print and in its electronic media, including a special show edition. Don Peppers and Martha Rogers, principals of Peppers & Rogers Group, a related company of 1to1 Media, will be personally involved in the education program, and all three groups will contribute speakers and expertise to the development of the education plan. The goal is to bring together executives in sales, marketing and human resources under one roof to participate in a unique dialog on how to link external and internal marketing and communications to maximize customer satisfaction, message alignment and efficiency.  

“Since our goal is to focus on getting more and more end-users at our show and conference, this affiliation gives us a unique opportunity to attract more of the people in sales, marketing and human resources our exhibitors wish to see,” says NYIRR Show Director Jim Kilmetis. “We believe this new alliance not only provides the potential to help elevate our show, but even more importantly, to elevate the field of engagement, of which rewards and recognition are a vital part.”  

Based on growing interest in the area of Brand Engagement and the results of this year’s event, the NYIRR Show expects to have more exhibitors in incentives, recognition and other areas related to the concept of Brand Engagement.

For more information, contact Jim Kilmetis at jkilmetis@sellingcommunications.com or 914-591-7600, ext. 229.

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