Click below on a Topic to find articles and white papers on the subjects of your choice.
Business on The Internet
- #6050 - Sweepstakes on the Web
- #7515 - Using the Internet to Improve Customer Service
- #9112 - The Power of Fulfillment
- #9202 - Put Your Recognition Program Online
- #9520 - Supplier Finder
- #9557 - Transforming Your Website into a Profit Center
- #9560 - Corporate Store Strategies
- #9561 - Targeted Promotions over the Internet
- #9580 - How to Win at Internet Publishing
Corporate Gifts
- #3030 - Present Perfect: The Art of Corporate Gift Giving
- #3060 - One Size Fits All: How to Use Gift Certificates
- #6036 - Gift-with-Purchase Strategies
- #9520 - Supplier Finder
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Direct Marketing
- #1010 - Direct Marketing Overview, Part I: Statistics, Research, and Resources
- #1011 - Direct Marketing Overview, Part II: Key Resources, Suppliers, and Postal Regulations
- #1013 - Choosing the Best Mailing Lists
- #1020 - Profiling and Modeling: How to Target the Best Customers
- #1021 - Maximizing Your Co-op Direct Mail Efforts
- #1022 - Effective Sampling Strategies
- #1023 - In-House Sampling Strategies That Hit the Mark
- #1025 - Using Direct Marketing to Reach Families with Young Children
- #1026 - Direct Marketing to Mature Americans
- #1030 - Hitting the Marketing Jackpot Through Sweepstakes
- #9520 - Supplier Finder
- #9561 - Targeted Promotions over the Internet
Employee Motivation
- #3021 - Seven Steps for Selecting an Incentive House
- #9120 - How Brands Boost Incentive and Recognition Programs
- #9190 - Seven Steps to Success through People
- #9199 - The People Principle
- #9200 - Employee Recognition
- #9201 - Recognition vs. Compensation
- #9202 - Put Your Recognition Program Online
- #9203 - International Incentive Solutions
- #9300 - Motivating Women
- #9301 - Motivating Your Middle 60%
- #9520 - Supplier Finder
- The New Brand Medium
Event Marketing
- #2015 - Corporate Events
- #2016 - Face-to-Face Marketing
- #2017 - Using Events to Integrate Your Marketing Message
- #8011 - How to Draw a Crowd at Your Trade Show Booth
- #9520 - Supplier Finder
- How to Issue an Event RFP
General
- #9110 - New Product Launches
- #9111 - Cause-Related Marketing
- #9112 - The Power of Fulfillment
- #9500 - Books/Online Services
- #9520 - Supplier Finder
Golf Meetings
- #5310 - Golf Meetings: Overview
- #5311 - Golf Formats for Meetings and Corporate Events
- #5312 - Golf at Conference Centers
- #5313 - Golf Products
- #5319 - Golf Terminology
- #9520 - Supplier Finder
Incentive Travel
- #3021 - Seven Steps for Selecting an Incentive House
- #4010 - Incentive Travel Overview: Resources & Statistics
- #4020 - A Step-by-Step Guide to a Successful Incentive Travel Program
- #4025 - Incentive Travel Checklist
- #4026 - Revising Incentive Travel to Cope with Crisis
- #4030 - Satisfying the IRS: Incentive Travel Tax Laws
- #4040 - Going It Alone: Individual Incentive Travel
- #4099 - Profiting from the Incentive Travel Market
- #9520 - Supplier Finder
Incentives
- #3003 - What's New in Incentives and Performance Improvement
- #3010 - Premium Incentive Overview: Research & Statistics
- #3020 - Creating a Successful Premium Incentive Program
- #3021 - Seven Steps for Selecting an Incentive House
- #3022 - Structuring a Dealer Incentive
- #3025 - Step by Step: An Incentive Checklist
- #3028 - Improving Performance through Fun and Feedback
- #3029 - Communications Key to Maximizing Incentive Results
- #3030 - Present Perfect: The Art of Corporate Gift Giving
- #3035 - Promotions Law: Your Questions Answered
- #3036 - Workplace Safety First: The Role of Incentives
- #3040 - Debit Cards: Their Value in an Incentive Program
- #3050 - Premiums: Offers that Consumers Can’t Refuse
- #3051 - More Power from In-Packs, On-Packs, and Near-Packs
- #3060 - One Size Fits All: How to Use Gift Certificates
- #3066 - Dressed for Success: Apparel for Premiums/Incentives
- #3068 - Timepieces: Incentives Always in Keeping With the Times
- #3069 - Food for Thought: The World of Edible Incentives
- #3076 - The Active Approach: A Guide to Sporting Goods
- #3077 - Promotional Products: Getting Your Message Across
- #3078 - Author! Author! Books in Premium and Incentive Programs
- #3079 - Not Just Child's Play: Toys as Premiums and Incentives
- #3081 - Maximizing the Success of New Product Introductions: How Incentives Help
- #3099 - Profiting from the Corporate Market for Incentives and Promotional Products
- #6041 - Using Music in Sales Promotion
- #7020 - Inspiring Your Sales Force
- #9112 - The Power of Fulfillment
- #9120 - How Brands Boost Incentive and Recognition Programs
- #9190 - Seven Steps to Success through People
- #9203 - International Incentive Solutions
- #9301 - Motivating Your Middle 60%
- #9520 - Supplier Finder
- #9560 - Corporate Store Strategies
- The New Brand Medium
- The Power of Brands!
Marketing Strategies
- #1025 - Using Direct Marketing to Reach Families with Young Children
- #1026 - Direct Marketing to Mature Americans
- #6040 - Entertainment Tie-Ins
- #6041 - Using Music in Sales Promotion
- #8011 - How to Draw a Crowd at Your Trade Show Booth
- #9110 - New Product Launches
- #9111 - Cause-Related Marketing
- #9120 - How Brands Boost Incentive and Recognition Programs
- #9520 - Supplier Finder
Meetings
- #5003 - What's New in Meetings and Incentive Travel
- #5010 - Meetings: Core Overview
- #5020 - Plan a Great Meeting!
- #5021 - How to Plan an Overseas Meeting
- #5022 - Choosing an Airline
- #5023 - Hosting Multicultural Meetings and Events
- #5024 - Choosing and Using a Meeting Planning Company
- #5025 - Choosing the Right Speaker
- #5030 - Pillow Gifts
- #5099 - How to Profit from the Meetings Business
- #9520 - Supplier Finder
New Business Development
- #3099 - Profiting from the Corporate Market for Incentives and Promotional Products
- #4099 - Profiting from the Incentive Travel Market
- #5099 - How to Profit from the Meetings Business
- #7045 - Targeted Business Development
- #9105 - The New Marketing
- #9520 - Supplier Finder
Promotions/Licensing
- #1023 - In-House Sampling Strategies That Hit the Mark
- #3021 - Seven Steps for Selecting an Incentive House
- #3035 - Promotions Law: Your Questions Answered
- #3050 - Premiums: Offers that Consumers Can’t Refuse
- #3051 - More Power from In-Packs, On-Packs, and Near-Packs
- #6015 - Promotion Guide
- #6016 - Integrated Marketing for the 21st Century
- #6020 - Frequency Marketing
- #6024 - Among Promotions, Contests Take the Prize
- #6025 - Sweepstakes Checklist
- #6030 - Coupons and Rebates
- #6036 - Gift-with-Purchase Strategies
- #6040 - Entertainment Tie-Ins
- #6041 - Using Music in Sales Promotion
- #6045 - Co-op Sweepstakes
- #6046 - Promotional Tie-Ins, Partnerships, and Cross-Ruffs
- #6050 - Sweepstakes on the Web
- #6059 - In-Store Merchandising
- #6060 - P-O-P Advertising
- #6061 - Inflatables for P-O-P
- #6062 - Sports Marketing
- #9112 - The Power of Fulfillment
- #9520 - Supplier Finder
- #9561 - Targeted Promotions over the Internet
Results Marketing Practitioner
- #9520 - Supplier Finder
- About Results Marketing Practitioner
- Business Development Tactics
- Client Conditions
- Latest Trends
- Solution Selling
Sales Management
- #7003 - Results Marketing- Cycle Source Group Becomes Cycle Force Group
- #7010 - Sales Management: Core Overview
- #7020 - Inspiring Your Sales Force
- #7025 - Sales Automation
- #7027 - Knowledge Management Sharpens the Competitive Edge
- #7030 - Managing Middlemen
- #7045 - Targeted Business Development
- #7046 - Selling to Top Management
- #7510 - Customer Service Overview
- #7515 - Using the Internet to Improve Customer Service
- #9520 - Supplier Finder
Trade Shows
- #8010 - Trade Shows: Core Overview
- #8011 - How to Draw a Crowd at Your Trade Show Booth
- #9520 - Supplier Finder
- The New Brand Medium
Training
- #3028 - Improving Performance through Fun and Feedback
- #7027 - Knowledge Management Sharpens the Competitive Edge
- #7046 - Selling to Top Management
- #9010 - Training: Core Overview
- #9012 - Sales Training Strategies
- #9014 - Pre-Employment Testing for Sales Candidates
- #9190 - Seven Steps to Success through People
- #9520 - Supplier Finder
Days To Show Time
White Papers
The New Brand Medium
A look at new ways to build your organization’s brand. read more >>
News
Major League Players Back Brand Engagement Education Program at 2009
In a resounding endorsement of the NYIRR Show’s Brand Engagement concept, the Human Capital Institute, 1to1 Media and Peppers & Rogers Group have agreed to provide education and marketing support for the 2009 program.
read more >>
Special Show Offers
The Brands Show put together a package of promotions and special events to make the attendee and exhibitor experience even more rewarding. read more >>
Brands Products Gallery
Review products of interest and featured leading brands from the 2008 show. read more >>