The following research underscores the importance of Enterprise Engagement:
- Average three-year revenue growth for companies that effectively manage employee engagement was more than twice that of industry peers. (CLC-Genesee/ Corporate Executive Board, 2009)
- When managers are disengaged, their employees are over three times as likely to be disengaged and 33% more likely to be frustrated with the company. (Sirota, 'The Enthusiastic Employee,' 2009)
- High-engagement firms experienced an earnings-per-share (EPS) growth rate of 28%, compared with an 11.2% decline for low-engagement firms. (Towers Perrin survey, July 2008)
- 85% of engaged employees indicating that they plan to stay with their employer for at least the next 10 months. (BlessingWhite State of Engagement 2008 report, April/May 2008)
- Best Buy Stores where employee engagement increases by a 0.1 (on a five-point scale) experience a $100,000 increase in annual sales. (CFO magazine, 'Measuring Up,' 6/26/07)
About Results Marketing Practitioner
Welcome to a new section of Info-now.com dedicated to sales and marketing professionals in the marketing services field. Results Marketing Practitioner aims to provide business development professionals with the latest knowledge, tools, books, research, resources and trends they can use to improve their personal and organizational performance.
RMP helps you to implement the latest solution-based selling strategies for maximizing sales and customer satisfaction, as well as to integrate sales and marketing tactics to more efficiently and measurably achieve your organization's objectives. RMP is unique in that it focuses specifically on the needs of marketing services professionals who sell such marketing services as:
- People Performance Management
- Marketing services
- Incentive programs
- Motivational meetings and events
- Promotional products
- Public relations
Access to RMP is free, with no registration required.
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Why the Results Marketing Practitioner
Major changes in the world of marketing require traditional marketing services companies to radically change the way they do business. Today's marketing customers, who have an almost unlimited yet still growing set of business development options, increasingly seek better measures and justification for the dollars they spend and, more and more, desire to integrate their marketing and sales activities to achieve the most measurable result.
Results Marketing Practitioner combines a how-to and reference Web site with an e-mail newsletter and seminar and training programs to help almost any type of company that sells marketing products and services improve its business developments results. The how-to and reference center is periodically updated with new articles, research, content and events.
The Results Marketing Practitioner e-mail newsletter provides updated trends, opportunities, research, books, resources, conferences—anything that can help anyone involved in business development for marketing services companies.
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Also available: an onsite training program specifically for companies that sell products and services to sales and marketing executives. Contact Jim Kilmetis at 914-591-7600, ext. 229, or at jkilmetis@sellingcommunications.com.
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The Emerging Field of Enterprise Engagement
Learn more about the link between Enterprise Engagement and your organization's success.