• Who Can Benefit
• Why Attend
• So Many Brands Under One Roof
• Multiple Business Applications

Driving performance, engaging customers, channel partners and employees, and breaking through the clutter all require more focus and effort than ever before. Increasing market and media fragmentation and ever more time-pressed customers and employers challenge companies with even the largest budgets to reach and engage their target audiences, whether they are consumers, channel partners, the sales force or employees. Brand-name products and services used in properly designed strategic marketing partnerships and programs can provide the extra emphasis your organization needs to take your results to the next level.

The shift toward more targeted, measurable, and high-impact marketing communications, whether for external or internal audiences, has led to a new focus on incentive, reward and recognition programs using brand-name products and services to motivate, engage and break through the communication clutter.

A growing body of research and best practices confirm that incentives, rewards and recognition, especially those including brand-name products and services, can help companies achieve critical performance and communication goals with every key audience, including:

• Consumers and business customers
• Channel partners (retailers, agents, distributors, etc.)
• Salespeople
• Employees

[ Return to Top ]

Who Can Benefit

The New York Incentive, Rewards and Recognition Expo offers a unique combination of exhibits and on-floor demonstrations in an intimate hotel environment, combined with practical education presented by leading associations for practitioners provided by top-level presenters on how to tap the power of brands in their marketing, motivation and engagement efforts. The exhibits and education serve anyone involved with helping to improve their organization’s brand performance through external or internal marketing:

• End-users in sales, marketing, channel partner management, human resources
• Incentive and meeting planning companies
• Advertising, promotion and marketing agencies
• Human resources consultants
• Meeting planners seeking new ways to tap the power of brands in their marketing, motivation and engagement efforts

[ Return to Top ]

Why Attend

The program will include a unique combination of exhibits, on-floor Power Sessions, and paid seminars focusing on how to get the best results from:

• Consumer promotions, loyalty programs, sweepstakes, contests and tie-ins
• Channel partner promotions and incentives
• Sales incentives and recognition
• Employee incentives and recognition
• Internal and external branding strategies
• Extending your brand through promotional products

[ Return to Top ]

So Many Brands Under One Roof

Very few shows anywhere, and none in New York, offer you the opportunity to meet with so many top brands in one place. It could take you a dozen shows or more to meet the scope of brands and learn the latest about what’s going on in so many consumer products and service categories, including:

• Consumer electronics
• Apparel
• Merchandise and travel gift cards
• Food products
• Sporting goods
• Watches and clocks
• Household appliances
• And more

Discuss your marketing needs with leading brands to learn how they can help you obtain better results from your incentive, promotion, rewards or recognition programs. Discover new ways to use brands to drive your marketing and performance.

[ Return to Top ]

Multiple Business Applications

Expo exhibitors will feature solutions related to:

• Consumer promotions
• Employee and sales incentive programs
• Employee and customer recognition
• Channel partner motivation
• Incentive and recognition awards
• Consumer loyalty awards
• Brand extentions through promotional products

[ Return to Top ]